Top 5 Protein Trends Shaping 2025


According to Innova Market Insights "F&B Trends 2025, we’ve highlighted the key protein insights most relevant to the dairy industry:
Protein everywhere – no longer just for athletes! Protein is now essential in dairy, bakery and beverages.
High-quality dairy proteins – whey & casein remain industry leaders for their functionality, taste and consumer trust.
Personalized & functional protein – protein is now tailored to recovery, brain health and weight management.
Protein in indulgence & snacking – high-protein treats like cookies, chocolate and ice cream are on the rise.
Clean label protein – transparency matters! Consumers seek simple, recognizable dairy protein sources.
Which trend do you think will have the biggest impact?
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